This suggestion originates from a blog post written by Darren Rowse of ProBlogger.com. And using Darren's name in the title of the blog post actually illustrates this hot promotional technique.

Obviously, when you write a blog post, you'd love for it to rank high in the search engines. So maybe you optimize the title and the meta tags and the post copy around a keyword phrase. That works, definitely. But you can do much better if you take this a step further.

Think how people search. These days, every time you use Google, Yahoo, MSN, and all the other search engines, you can quickly be crushed under 185 tons of irrelevant garbage. You have to get very good at search, or you will get discouraged by poor results and waste a lot of time.

So what do experienced searchers do?

Simple. They search terms which REALLY narrow down their results. An experienced searcher would not just search the obvious keywords they are looking for. They would also search other terms combined with that keyword to really narrow down the search and get much more targeted results.

Use this to your advantage:

• Include the source of the information (website, news agency, etc.) in the copy of your post.
• Put exact names of people, products, brands, & businesses into your blog posts, not just content.
• Use bullets (more keyword phrases) to quickly hit every point that you want to illustrate.
• Choose only 1 or 2 social bookmarking links (Digg & StumbleUpon?). Make these links REALLY stand out!

Interesting bit of insight from The Daily Rundown, a website which has disappeared, but which was cited by Darren Rowse:

‘28% of Google searches are for a “product name”, 9% are for a “brand name” and 5% are searches for a “company name”. “Brand” keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand.’